A pitch-deck is a visual presentation that showcases a startup's or company's value proposition, products, services, market opportunity, competitive landscape, business model, team, financial projections, and more. Here's a detailed explanation of what a pitch deck typically includes:

1. Introduction/Summary: Brief overview of the company, its mission, and the problem it solves.

2. Problem Statement: Description of the issue or challenge the company addresses.

3. Solution: Explanation of the product or service offered and how it solves the problem.

4. Market Opportunity: Analysis of the target market, its size, growth potential, and trends.

5. Competitive Landscape: Overview of competitors, market share, and how the company differentiates itself.

6. Business Model: Description of revenue streams, pricing, and cost structure.

7. Traction: Showcase of progress, milestones, and achievements.

8. Team: Introduction to key team members, their expertise, and roles.

9. Financial Projections: Future financial outlook, including revenue, expenses, and growth projections.

10. Funding Ask: Amount of investment sought and how funds will be used.

11. Conclusion: Recap of the company's value proposition and call to action.

A well-crafted pitch deck should be concise, visually engaging, and effectively communicate the company's story and potential.